EA are Sneaky Whores

Well, apparently EA are now using "LIVE" in-game advertising.

I've started playing "Need For Speed : Most Wanted" again, and can't help but notice the huge Burger King ads in the game (especially the billboard by on the 180 degree corner by the golf course). But it's all good coz it doesn't distract from my evading the 5-0.

But here's the thing. EA will now be using a different type of in game advertising in their two new titles: Battlefield 2142, and Need For Speed : Carbon. This advertising involves "spyware" that will place the ads into the game. So I'm guessing the ads will change from time to time.

According to the adware company, "70% of gamers [are] saying that advertisements inside computer and video games help improve the realism of the gaming experience".
So what could they possibly advertise in Battlefield 2142 (apart from McDonalds) that will add realism??

Here's joystiq's coverage:
Battlefield 2142 employ spies in your PC

EA clarifies Battlefield 2142's IGA spyware